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What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest Denise Lee Yohn
Publisher: Wiley

May 16, 2014 - Brands should pay close attention and give the report a full read. Apr 1, 2014 - Great brands believe competition is a good thing. Denise is the author of the new book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). Sep 14, 2010 - These have been great learning experiences for me, as I've gotten to enjoy first-hand the benefits of working with really good service providers — as well as feel the frustration and disappointment resulting from working with some not so good ones. While we But it's not enough to rest on that history, as the Internet is getting more crowded, content is difficult to find, and mobile is becoming increasingly important. They know that Denise is the author of the book What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). Jan 8, 2014 - This article is by Denise Lee Yohn, a brand-building expert, speaker and writer. Authority on building and positioning exceptional brands. And positioning exceptional brands. The best teams help "desks take steps to draw more traffic and to keep visitors on the site longer." Another quick history lesson from the Times: the print and digital teams were housed in separate buildings until just seven years ago. Original Post: http://deniseleeyohn.com/bites/2014/05/21/brand-2/? 4 days ago - I write about how brand-building looks very different the way great brands do it, including how great brands use purpose, more than promotion or products, as the driver of their differentiation. Her book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest was published by Jossey-Bass in January, 2014. I thought I'd share my observations positioning exceptional brands. Feb 11, 2014 - Denise just released her new book, What Great Brands Do: The Seven Brand-Building Principles that Separate the Best from the Rest.