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Color - Messages & Meanings: A PANTONE Color Resource Leatrice Eiseman
Publisher: GUILD, LLC

There is no one in the business world that doubts the impact of colour. It's highly recommended that before committing to specific colors in your design, you do the research to make sure those colors will convey the message you want to send. Research has been done to show how different colors influence people's emotions and actions. Color – Messages & Meanings: A PANTONE Color Resource. Did you know colors have certain meanings attached to them? And the first result will give you a resource site with a conversion tool that will list the RGB and hexadecimal value of any Pantone color. A pantone palette of human skin colors. North American car buyers again chose white as the most popular new car color for 2008, besting silver for the second year in a row in DuPont's study of color popularity with 20% of car purchases. One thing it shows, which is obvious but needs mentioning is that there aren't white skin tones and black skin tones. Is being utilized as the "new green" because it is well understood by people all over the world that blue can also represent the preservation of nature," said Leatrice Eiseman, executive director of the Pantone Color Institute and author of Color: Messages and Meanings. Our reaction to color is instantaneous and this lens is a quick look at general responses based on research, historical significance of color and word association studies. Color - Messages & Meanings: A PANTONE Color Resource.